Michael Kors aD CAMPAIGN

This ad campaign is an identity system to remind adults to embrace their “inner child”. Since the audience for Michael Kors is strictly business casual and “office-ready” attire, the goal for this campaign was to challenge that norm and expand the audience. Several photoshoots made this campaign possible. Our vision was to “play like a kid again” on the playground while advertising a cohesive Michael Kors outfit. All edits were made using Lightroom and InDesign.